You put together your event, secured the speakers but now what? If you’re a community builder organizing an event or conference, where do you actually promote it? How do you get in front of the right audience to sell tickets? After putting hours into planning, you need distribution to bring more exposure to your event.
Before deciding where to post your event, take a close look at where your audience hangs out. This includes figuring out the following:
What are their goals and aspirations? Where do they spend time online? What are the top resources, communities, and sites they follow?
Once you know your target audience, you can narrow down the platforms where you should share your event. This can include both organic and sponsored posts. Here are some of the top ways to get people to show up at your event.
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Threads Threads is one of the rising social networks. It’s essentially a text-first platform, similar to X. If you think your audience might be there, it’s worth giving it a try.
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Instagram Instagram may look like it’s all about perfection, but you can still build a strong community there. Promote your event through posts and Stories to keep it top of mind.
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X X has changed significantly since Elon Musk took over. The feed and reach are very different now, but it’s still worth sharing your story and event. If you’re a subscriber, you’ll likely see better reach. Hello, elusive blue check mark.
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Facebook Groups Facebook Group engagement is generally down, but it shouldn’t be ruled out. Some niche groups are still very active and worth exploring.
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TikTok Raw videos are winning right now. People casually talking from their living rooms often outperform polished content. Authenticity beats overproduction every time.
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LinkedIn LinkedIn is the leading professional network. If you’re targeting professionals, this is a strong channel. Build momentum by consistently posting and engaging with your audience.
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Slack Communities and Discord Slack communities are underrated. The engagement on these groups are incredibly high especially in the startup and tech space. If you’re part of a few slack or discover communities be sure to share your event.
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Newsletters Partnering with newsletters in your niche is a smart move. This can drive highly targeted traffic to your event. It may be worth spending a few dollars here.
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Luma Luma is a newer platform with built-in event discovery pages, allowing people to find events based on their interests.
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Publications What publications cover your industry? Depending on your niche, you can pitch your event for media exposure or partner with a publication for on-site coverage.
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Eventbrite Eventbrite offers strong distribution, helping you not only sell tickets but also get your event discovered by new audiences.
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EventsBeta EventsBeta is an event discovery platform focused on startup events and tech conferences. If you got an event coming up for founders and leaders this is the place for it. Whether it’s a marketing workshop, massive tech conference, and a small gathering you can submit it here.
Do you have tips for event organizers? We love to hear about it.